establishing a business is not just about choosing the appropriate market or having a high-quality product. Digital marketing also about leveraging the right kind of marketing techniques in order to reach target audience and convert them into leads or customers. Marketing has always been connecting with customers in the right place and at the right time.
While traditional marketing doesn’t allow direct interactions with customers whereas digital India marketing allows a higher level of engagement and interactions. Digital marketing encompasses online marketing efforts that use an electronic device or the internet. This means that there are a number of endless possibilities for brands including digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital marketing is facilitated by multiple channels. Their examples are-
Search Engine Optimization(SEO)
This is the process of developing your website to “top rank” higher in search engine results pages. SEO refers to the improvement of unpaid results (known as natural or organic (free) results) and excludes direct traffic. SEO adjust websites contents and site research to achieve a higher ranking in search engine result. SEO targets different kinds of searches, including video search, image search, news search, and industry-specific vertical search engines.
Social Media Marketing(SMM)
Digital India Marketing has a number of marketing sides as it supports different channels used in and among these, comes the Social Media. When we use social media platforms ( Facebook, Twitter, Pinterest, Google, Instagram ) and websites to promote a product or service. Social media marketing is becoming more popular for both practitioners and researchers.
Affiliated Marketing is performance-based marketing where you can receive a commission for promoting someones else products or services online. Affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic.
As compared to other forms of digital marketing, e-mail marketing is cheaper. Companies use email marketing as a way of communicating with their audiences. Email is often used to promote to direct people toward the business’s website. It usually involves using email to send advertisements, requests business and is meant to build trust.
Pay Per Click
Pay Per Click is also known as cost per click. Pay Per Click is a technique of driving traffic to websites in which an organizer pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Other channels where you can use PPC include are –
Paid on Facebook, Twitter ad Campaigns, etc.
Online public relation is a type of advertising which play an online video. Public relations are different from traditional public relations. In this developing a relationship with social media produces media opportunities for your company. Also by engaging reviews for your company and engaging comments on your personal websites or blogs.
Content Marketing is a creation and promotion of content assets for the purpose of generating brand awareness, lead generation with customers. Content Marketing focuses on publishing, creating and distributing content to a targeted audience online. Publishing articles or blogs on your company helps you to gain organic search traffic for your business. Content marketing can easily attract attention and generate leads.